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Essay on segmentation of market

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The Travel Market can be segmented into 3 segments: Luxury travellers, Adventurers and Budget travellers. These segments are identified by demographics like age and income, psychological factors like personality, and benefits sought like needs and product features. Luxury travellers are usually older or middle-aged consumers who are already financially prosperous and look for relaxation and rejuvenation from their stressful positions. They can also be retirees.
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Essay: An analysis of market segmentation of the coca-cola company

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According to car enthusiasts, the Oldsmobile Rocket 88 is believed to be the very first Muscle car engineered "What Is a Muscle Car? The cars well polished and appealing body frame along with its high-performance attracted buyers, though the popularity of the muscle car lasted for a short period of time. Nowadays, the muscle car has become a collector item for enthusiast looking for rare models "What Is a Muscle Car? Hybrid vehicles, or more specifically hybrid-electric cars, have been the centre of debate since the premier models made their debut back in the s.
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Marketing Strategy Of Mcdonald's Pricing Strategy

For Nike, their targeted customers are athletes and mostly young adults. Nike improved their products over the years by making their products more comfortable and lighter which enables consumers to wear their products for a longer period without having to feel soreness on their feet. Nike offers their customers a huge variety of shoes type and colors, and they mainly focus on a lifestyle, running or training shoes. Besides shoes, they also sell different kinds of sports equipment, clothing, backpacks, guards, and soccer balls. Nike also has its stores opened all around the world to serve a wider range of people.
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Product is one of the elements in marketing mix strategies and it is explain as an object or a service that is mass produced or manufactured on a large scale with a specific volume of units. Meanwhile, price strategies are important to be considered by every marketer before market a new product into a new market. Basically, the price is the amount a customer pays for the product.
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