A Press Release is a marketing collateral that is an integral part of any public relations strategy of a business. A press release is an official written or recorded statement that a company makes to the news media, and beyond. We are talking about the same thing whether we call it a "press announcement," a "press release," or a "news release. It is a marketing tool used to increase the visibility of your brand, often via including links, which increases your rankings in search engines. It also gets published by high traffic websites thus creating a positive perception of your brand.
How to Write a Press Release for an Event 
How to Write a Press Release for an Event  | Class:PR
Press releases can be a great way to earn some free publicity for your business or nonprofit , but you have to know how to use them. Media and news organizations usually publish press releases exactly as submitted. For that reason, creating a press release involves presenting information in a journalistic style that they can publish with little additional effort. The release should fit the specific needs of your event as well. Overall, you should keep a press release to one page usually about words.
3 Event Press Release Examples & Tips From Journalists [Free Template]
Press releases are very effective in announcing news to outside media and news world. Wikipedia says "A news release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value". Most press news releases are distributed by email, fax, editors at newspapers, magazines, radio stations, television stations or through online distribution services, where your news gets syndicated to thousands of news sites worldwide. Most people who specialize in web or internet marketing believe that releasing a press release would get them good backlinks which again greatly contribute to their ranking with search engines. Business News and Corporate Announcements announcement of new product, new company members, finance.
Whether organisations send them to the media, stick them on their website, break them up into social media posts or use them to ensure a consistent message across the business, the press release is still very much alive and well. Updated for with new material, here is my step-by-step guide to writing an effective press release. Journalists are quick to spot organisations who dress something up as news in order to get free advertising. Has it just happened or is it about to happen? Recent means today and tomorrow but never yesterday.