The framing effect is a cognitive bias where people decide on options based on whether the options are presented with positive or negative connotations ; e. People tend to avoid risk when a positive frame is presented but seek risks when a negative frame is presented. Prospect theory shows that a loss is more significant than the equivalent gain,  that a sure gain certainty effect and pseudocertainty effect is favored over a probabilistic gain,  and that a probabilistic loss is preferred to a definite loss. The concept helps to develop an understanding of frame analysis within social movements , and also in the formation of political opinion where spin plays a large role in political opinion polls that are framed to encourage a response beneficial to the organization that has commissioned the poll.
Thinking Fast and Slow
Thinking, Fast and Slow Book Summary, by Daniel Kahneman | Allen Cheng
This is a widely-cited, occasionally mind-bending work from Daniel Kahneman that describes many of the human errors in thinking that he and others have discovered through their psychology research. This book has influenced many, and can be considered one of the most significant books on psychology along with books like Influence , in recent years. Should be read by anyone looking to improve their own decision-making, regardless of field indeed, most of the book is applicable throughout daily life. In rough order of complexity, here are some examples of the automatic activities that are attributed to System The highly diverse operations of System 2 have one feature in common: they require attention and are disrupted when attention is drawn away. Here are some examples:.
Framing effect (psychology)
While released in , the bestseller remains just as applicable today as it was nearly eight years ago. This is for good reason; leave it to a Nobel Prize winner to take complex concepts on psychology and the inner-workings of the mind, making them accessible to anyone through practical application and examples. I have already seen some things that I learned from the book begin to change the way that I make decisions and deal with bias.
This is a great read for anyone who is interested in psychology and processes of thought. After studying psychology and receiving his bachelors, Kahneman was enlisted in the Israeli defence force, working primarily in the psychology department. Kahneman later moved to America to complete his Ph.