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Brand equity case study marketing

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Goldsmith and Horowitz highlight the significance of the e-WOM examination as an augmentation of the conventional up close and personal communication. More research takes it further and discovers that the Internet has changed the entire meaning of conventional communication. Along these lines, the internet gives a possibility for consumers to trade ideas, suggestions, and feedback Urde, Goldsmith and Horowitz confirm that purchasers appear to give and look for attitudes on the internet, comparably impacting offers of numerous products and services.

Client Extension Analysis

Case Study on Brand Equity - Free Essay Examples

It is a coordination of activities that you will perform to directly interact with your customers. Promoting the products is important for any business because of the lasting impact of promoting has on customers. The promotion mix is the essence of what we are promoting is and how promoting it is done effectively. Advertising, sales promotion, personal selling, public relations, and direct marketing comprise the promotion mix.

Brand Equity Case Study Analysis & Solution

Considering the consequences of a rebranding initiative is a bit like riding a see-saw. Trying to guess how customers will respond alternates between the highs and lows, the potential great outcomes and the potential bottoming-out. This is one of the dynamics that drives market research. How can a company get a better handle on how its customers and potential customer will react when changes are made to the all-important brand logo? Casual customers are less likely to have strong feelings about the brand logo change and they tend, on the whole, to see it as a positive change.
In this context, it is necessary for the brands to establish emotional bond and communicate with the consumers constantly. Brands setting off on a quest of various strategies in order to establish that emotional bond between the consumers, keep their existence and develop their brand along with overwhelming. Understanding the relation between country image and consumer brand equity is very important for many reasons, first the spread of globalization and the increase of international businesses which facilitate the transfer of the products from one country to consumers in other countries. Second, firms in developed countries start to shift the production lines to other countries to benefit from the cheap labor and low transportation cost.
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