Better onboarding experiences can help relieve concerns and form factual mental models. By Feifei Liu. Unlike the United States, China already has widespread mobile payment as a primary method of making purchases. A Chinese shopper can leave home without her purse, as long as she has her phone. This wallet-free reality is largely due to QR-code scanning : people scan the QR code of a shop and pay the amount of the order on their phones. A specialized touchscreen device is placed at the checkout counter of the bakery.
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Two environmental accidents in different parts of the world — along with media and public reaction to them — have dramatically illustrated some of the basic psychological principles of risk perception. In , the Deepwater Horizon oil spill sent millions of gallons of oil into the Gulf of Mexico. In , the Fukushima Daiichi nuclear power plant in Japan — damaged after a devastating earthquake and tsunami — leaked radiation into the atmosphere. These incidents dominated news coverage for weeks and created widespread anxiety, even in people living miles away and not directly affected. For example, news that potassium iodide pills could help prevent radiation-induced thyroid cancer sparked a run on pharmacy supplies in the United States, thousands of miles away from the disaster, even when there was no evidence of increased radiation exposure. Risk perception is rarely entirely rational. Instead, people assess risks using a mixture of cognitive skills weighing the evidence, using reasoning and logic to reach conclusions and emotional appraisals intuition or imagination.
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